In case you didn't know, MCM (Mode Creation Munich) is a formerly German brand, now Korean owned, that makes luxury accessories. I'd never heard of this brand until I started paying attention to Kpop, but I've also recently started to see random American stars wearing the brand.
|MCM pop up shop in S. Korea|
Kpop stars definitely have this brand on lock, though, and are often photographed carrying an MCM backpack.
Rain is one of their major spokespeople and does a great job at it:
|Rain at MCM fan sign event in London 2011 in an MCM by Phenomenon jacket|
|Rain in London|
|Rain's airport style|
Other Kpop stars also enjoy sporting MCM:
|Big Bang's G Dragon|
|Big Bang's T.O.P.|
|4minute's Hyuna and Ga Yoon|
|MBLAQ's Lee Joon|