When the video for "I Am The Best" by 2NE1 came out, I was pleasantly surprised by the song and the group because the whole package was fun, fierce and quirky instead of overly cutesy. I'm all about fun, fierce and quirky and who wouldn't be?
I love the choreography in this video and the fact that they seem to be enjoying themselves. I'm sure you couldn't possibly guess who their sponsor is right away. Way to insert a product placement, YG!
Now watch them perform it live for added fierceness:
Extra props to their stylist for those outfits, to Park Bom for dancing so well in those extra high heels, to CL for being so loud whenever they perform this song, and to Minzy for giving great bitch face.
Source: 2NE1, redandrosy.